In today’s modern age, in the midst of advertisements, there is little news (newspapers, weekly / monthly magazines – especially those who read English magazines like Outlook), and little entertainment (television, radio / radio). Due to the large number of advertisements, it has become a very difficult event for an advertisement to stand alone among many and attract the attention of the customers.
In this case, the words they use play a major role in print advertisements that appeal to the customer. Although photographs have become more common in print advertising in recent times, the phrase “copy” is still gaining prominence in print advertising.
Therefore, research and discussions are underway on some of the characteristics of the phrases / words in print advertisements. Some of them are notable:
- Talk about associations that interest the customer. (interest element)
- Must be truthfulness
- Avoid irritating phrases such as “We are No.1”
- Clarity about benefits
- Must have specificities (specifics) rather than generalities
- Content is more important than beauty and decoration (content is more important)
- Must be in a language that is close to the customer’s mind. (Relate to the customer)
One topic is one of the most important information in advertisements. Whether it is an advertisement, a billboard, an online banner or a brochure, it is an opportunity to grab the attention of consumers and engage in an effort to read them. Do it well and you will start a conversation that will end the sale. Do it badly, and you will not get the chance … they are somewhere else before you give them any other information.
But what makes a good title. Where do you start? Time to do a little research.
Look for topics that will immerse you
Before writing titles for ads, take a quick test. Fly through a magazine, magazine or visit a website and read a few stories. What do you choose and which story do you choose? This is not a fancy opening sentence or a small picture added to the article.
The title and maybe even the subhead was made you want to read or ignore the story. The same rule applies to print advertising. Consumers scan titles before reading the entire ad. If you do not write a powerful headline, your print ad copy may say, “Black, Black, Black,” because it’s not going to be read. Writing your title is one of the most important factors in writing your print ad.
A useful topic does not empty your reader’s interest.
It is attracting them. They are drawn to advertising and are still forced to read. You can take multiple approaches to writing a solid title. Explore these different methods for each print ad you create.
This should be directly with a offer or guarantee
Titles do not have to be complicated. If you have a special offer that attracts customers, do not think that you have to spend hours trying to create a funny, humorous title along with your advertising city.
Sample title from existing print ads:
30 Free Digital Camera Prints from Snapfish
Print for this ad: Snapfish
Lifestyle Part Time Kitchen $ 159.99
Print Step: Step 2
Take a 30 day test drive and decide for yourself.
Make a memorable statement
Print ads that run in national newspapers are usually the most popular type of headline you see. Sometimes they are creative and sexy. Sometimes they’re a couple of short words. Sometimes they are a sentence or two. Magazines are loaded with these titles.
A lot of people think that you have to write this type of title in order for your ad to be a success. That is not always the case. Using a statement will help determine if your title is right for your ad, your market, your products and exactly what you are trying to sell.