Okay; You want to be a YouTuber (sometimes referred to as Content Creators or Visual Content Providers), but you’re not sure you’re headed in the right direction. Well, fortunately for you and the luck of the content creators, success on YouTube is not just a matter of making one video that goes viral.
In fact, this is almost impossible to do. Most of the world’s famous YouTubers – those with high subscription rates – started just like you, and have reached the place they are now thanks to consistent work, driven by a passion for their chosen channel specialization and video topics.
So how do you become a utopia marching towards successful results? In this guide, which consists of two articles, we will walk you through several important steps to achieve this.
1. Choose a good name for your channel
First, you will need a good name for your YouTube channel. What’s in the name? Actually everything, but what makes a good channel name? You want the name to be memorable and easy to spell, and you want it to be relevant to your field as well.
In addition to being relevant to your industry, you also need to make sure that your YouTube channel name is outstanding. When you start growing your channel, you will use social media to promote it and increase your openness to you, and you will want to use the same name throughout all of your digital presence, including your social media accounts. You don’t want to struggle with it with youtuber, blogger, or other digital persona for your name.
So, when you have some good names for your channel in your mind, go ahead and search for it on Google and YouTube (inside quotes) to make sure it’s available. If it is available on YouTube, start searching within other social platforms, and then limit your options until you get a good, prominent and unique name that will succeed with your channel.
2. Identify your channel with a topic area that you enjoy
The second thing you need to do is choose your industry. Now, it might be tempting to go along with a field just because it’s popular, but doing so could be a mistake. Yes, choosing a niche with a wide following makes it easier to attract viewers and subscribers at first, but if you don’t really enjoy talking about it and making videos about topics in your field, your channel will soon seem like a heavy burden on your shoulders.
If you choose a subject area that you are passionate about, it will become easy – and in a short time – to come up with ideas for the videos you want to create, and there is less chance that you will be burned into the content creation.
3. Know who you are making the videos for
You need to know your audience. This is a very important step for becoming a successful Utopia. Take some time to sit back and brainstorm a list of traits found in your ideal audience. Ask yourself what might interest them.
The more detailed you are, the more you know about your YouTube audience and how to capture their attention. You can then plan what kind of brands you should be in your YouTube videos, as you should focus on your efforts on social media sites, and what kind of marketing strategies you should use to reach the right people for your channel.
4. Make a YouTube schedule
You don’t have to upload a video every day, but you do need to create a consistent schedule and stick to it. Lots of you guys post one clip every week, but some people only post once every two weeks or every month. Find out how much time it will take with each of the planning, shooting and video editing cuts to create a high-quality turnkey product. Then, after getting the information, figure out the reasonable amount of time you can upload clips to YouTube.
When you’re done, post your video upload schedule on the homepage of your YouTube channel, on all of your social media accounts and all of your other digital presence. If people find out that you have uploaded new clips, they are more likely to come back and browse your channel to grab more content.
5. Learn how to create an outstanding viewing experience
If you want to create a base of viewers who are always coming back for more, you need to give them a premium experience. With millions of youtubers making clips every day, there are likely thousands of them talking about the same topic you are talking about. And that’s okay, as long as you give them something special that no one else is giving.
Think about how different clips are, how you project your personality through them, and how your own perspective differs from those of other YouTubians. Then focus on that angle and use it as often as possible.
6. Create a social presence for your channel
You need to create social media pages and accounts for your channel on all networks related to your audience. This will definitely include Facebook, Twitter, and Instagram. It might also include Snapchat, Periscope, and other social networks as well, it depends on your audience.
Start by creating social pages for your channel on each platform and fill in all available fields as completely as possible. Add links to your channel, to your top list or playlists, and to your official page. Make sure to write informative reviews and descriptions.
7. Priority for audience engagement on your channel and social networks
Don’t just abandon your social pages stagnant after you create them. The goal of social networks is that you be social, and you will be more successful in marketing your YouTube channel and getting more views if you focus on engaging with your audience, both on the channel and on social media.
In your clips, remember to include call-to-action (CTAs) that encourage your viewers to leave their opinions in the comments. Then browse it again to be able to answer those comments and let the conversation turn on for your viewers.
8. No need to compete with other utopians
Now, while you see other YOUTUBERS making clips about the same kinds of topics you talk about in your clips, you likely start to think of them as “competitors,” but in reality they are not. In fact, they are part of a larger community of people who are passionate about the same things that you are passionate about. And they might even be future collaborators with your channel.
When you think about it, being a YouTuber is unlike other businesses or industries. Your viewers may like other YouTube clips, but that doesn’t mean that they like your clips less than it does or that they will stop watching your clips if they discover and like another YouTube channel. Treat other content creators as potential friends and collaborators, rather than competitors, and you’ll get more than you expect on the platform.
Keep these tips in mind as we finish the rest of them in the second article. I wish you all the best!