If you are looking for how to design a professional video, then you are on the right way to exploit the power of the Internet marketing, and communicate effectively, whether in your daily work or in your projects on the Internet.
Video has become a staple of nearly everything that happens on the Internet, according to a statistic published by the giant Cisco, which says: By 2021, 82% of all people’s internet activities will be via video.
Video has come to dominate everything, even in a shocking statement to a Facebook executive, “I expect that by 2021 all content on Facebook will be a video, and there will be no written text.”
This is the terrifying power and terrible use of video now, and in the coming days, and this development will not stop, so you have to learn how to design a professional video in order to use all of this to your advantage.
Whether you work as an employee in a company, or in the field of advertising, or an online marketer, or you want to get visitors to your site, or even want to profit from YouTube, or profit from Facebook videos, all this requires you to know how to design a professional video.
Designing or making a video is something that may seem difficult to many people, and I don’t blame you if you are one of them? Frankly, it takes a lot of effort and knowledge of some important details.
That is why we have created this complete guide on how to design a professional video, in order to put all the necessary steps, tools and techniques to achieve your goal of the video.
This guide is suitable for anyone, whether he is a novice in the world of video design, or wants to improve himself and provide better content, and we will show most types of videos and styles that suit all purposes.
So whether you want to appear in the video yourself, or want to rely on your own screen capture, or design effects such as simple animations to clarify information, you will find all of this in this guide
As usual, the maza-dat website provides any information, you will find everything is simplified and explained step-by-step with practical examples, until you finally achieve your goal and design a professional video.
Step 1: Decide on the quality of the video you want to design first
This step may be obvious to some, but if you carefully look at the examples that I’m going to show you, you’ll know that maybe you can change the way you view your videos.
There are many ways to design and display videos, but we will focus on the three most popular and effective types that suit almost all purposes.
1- Personal Videos
The videos in which a person appears speaking, or represent documentation of a specific event such as felines and others, is the most used type of video, which is suitable for almost all purposes
If you are going to design an educational, promotional or even entertaining video, these types of videos suit these purposes and more, as people in general prefer personal communication with the visual content that you follow
Because of that, this type of video is the most feared for many people, perhaps for personal reasons or because they fear the camera, or even because of shyness, and despite that, personal videos are the simplest type of videos.
All you need is to visualize yourself or anyone else, or visualize a specific event in the appropriate situation – which we will talk about in detail later – then you can modify and add some simple effects if you want
If this is your target type, in the following steps you will find everything from cameras – to editing your videos and publishing them to the world.
2- Animation and animation videos
Any video that contains moving images or words that move from one position to another can be placed in this category, from very simple videos to videos of the giant animation channel Kurzgesagt on YouTube.
This type is suitable for many purposes, you can use it in advertising, and also in educational purposes. This type of video industry in particular generates excellent income for professionals in this field.
These videos may be the most difficult to make, because they depend on more than one separate stage, the stage of searching for the idea and the content itself, then the audio recording, then designing the images and shapes that will be moved, then moving these images and linking them with the audio files.
In spite of that, any novice person can design these videos using easy and available programs for everyone, and I hope you will not be shocked when I tell you that you can use Power Point software to design such videos with excellent quality.
You will get to know all of this and the most important sources that you can rely on in the following points.
3- Screen recording videos
These videos may not be very popular, because they are used almost exclusively in educational fields, as they are the easiest types of videos that you can design and manufacture.
These videos are a recording of your computer or phone screen, with audio recording as well. In this way, you can explain the use of a specific program, for example, or you can display your videos in the form of a presentation (Presentation).
In the following points, we will explain the best programs through which you can create such videos.
It is worth noting that you can rely on more than two types in your videos, for example you can picture yourself explaining a certain theory, then record the computer screen as you present the matter in action, or you can show some effects or animation in your videos.
Step 2: Choose the right tools to design a professional video
In this step, we will choose the tools that enable you to create any type of videos that we previously selected, and do not worry, we will take into account your budget factor.
Step 3: Choose the appropriate microphone (or audio files)
The sound quality is the most important thing in the video, anyone may overlook the shake in the picture or the blurring of some clips, but the sound can never be overlooked.
For this microphone that you will rely on, it must be good so that it makes the viewer enjoy the content you provide, there are several microphones available in the market, from 10 dollars to thousands of dollars, so I will show you the best microphones that suit all purposes.
One of the best inexpensive mics (from 15 to 20 dollars) and available in almost every market, suitable if you are going to use a camera or phone or when recording with your computer.
Yeti is a global company with experience in this field, and you will find several versions of these microphones, which are suitable for many purposes and at various prices, and it is also distinguished that they are available in almost every market.
Rode is one of the most famous companies in this field, especially when you want to connect the microphone to your camera, and it also has USB versions for recording from the device, conducting videoconferencing or live broadcasting.
But you should know that microphones are quite expensive (from 200 to 1000 dollars depending on the type of mic), and I do not recommend them for beginners and those with limited budgets.
Search for one of these microphones that fit your goals in the electronic stores that deal with them, and so you have begun the first real step towards designing a professional video, because sound quality is one of the most important and indispensable elements of visual content.
Step 4: prepare the video script
This is a problem that many people, especially beginners in the field of video making, find themselves in, the way of speaking itself or the content that is presented, arranging ideas so that the subject of the video is communicated in a way that suits the viewer.
That is why you have to prepare the script, the ideas that you will talk about, and sometimes it is preferable to write the same text of speech (script) as many professionals do.
If you click on the About the Maza ‘page to view the introductory video made by Majdy Kamil, the founder of Al Mazaq, you will see for yourself what is meant by the power of the script.
It is a step that may take some time at first, but you will get used to it over time, and it will also help you provide good content.
Step 5: Design your videos according to these golden rules
In order to make your video more professional, you must adhere to the following rules, as they are a summary of the experiences of many pioneers in this field all over the world.
1- Do a little practice or practice on your video script
Try to pronounce words or sentences aloud, practice them, this will make you choose the tone (Tone) or the way in which you are delivered so that you are not boring or rude in your delivery.
2- Pay attention to lighting
In the video that I mentioned about phone photography, you will also see some information about lighting, and you will find that the cost of purchasing the Softbox (which is used by many professionals in the video industry) is not high.
You can also make one by hand using LED bulbs and cardboard, if you search on YouTube, you will find wonderful and practical explanations about this matter.
The lighting has no discussion whether you will photograph yourself or photograph a specific subject, try to make there is more than one source of light from two angles, or if there is one source, try to be at an angle of 45 degrees in order to avoid the shadow
Or you can count on the best and cheapest source of light, which is daylight. After all this information, you don’t have an excuse to design a professional, well-lit video.
3- Adhere to the rule of thirds
There is a general rule in dividing the video display screen, whether for selfie videos or even animated videos, it is called Rule Of Third.
This rule states that the screen is divided in the manner shown in the image below.
The division is three squares in length and width, so that you put the object that you want to photograph either in the square in the middle, and it is better to make the object in intersections, this allows the viewer to see the image completely.
This rule is used in photography and video design by all professionals, and if you review any professional photo or video, you will find that it fulfills this rule.
4- Choose a suitable background
Whether it is an animation video or a personal video, the background gives a good impression to the video itself, do not choose a strong color background such as red or yellow, try to approach calm backgrounds such as gray that are in harmony with almost all colors and tastes.
5- Design your videos as choppy parts
When you shoot any video or any animation clip, and based on the scenario that you specified earlier, try to divide the manufacturing process into parts, in this way you save yourself a lot of time.
Because in case of any mistake, you will not have to completely redesign the video, and the montage process will also be easier for you.
6- Do not speak with a single pitch
You must change the pitch of your voice from time to time in your videos (Don’t be monotonic). Once you raise your voice, one time you make it faint, and one time you speak enthusiastically and another soberly so that the viewer does not get bored.
7- Choose the appropriate dimensions for the platform on which your videos will be displayed
A lot of content makers talk about this topic, do I shoot in Full HD quality, 4K quality, or even higher quality, and also the frame size itself, especially in the case of video design for animation or kinetic effects.
Will it be in 1080 by 1920 or other dimensions? All this baffles many beginners, although it is very easy.
All you have to do is look at the platform on which you want to place the video, YouTube videos are different from Instagram, and so on, you will find that each platform informs you of the dimensions and qualities that you prefer.
You also have to consider the content creation tool that you depend on, whether the camera or a specific program.
But in general, it is preferable to shoot at the highest possible quality, and to edit it in montage (moving from higher quality to lower quality is easier when editing videos, and this is what experts advise).