Who are subscribers?
Subscribers are those who have decided that they want to continue watching your content and will be notified when you post a new video.
So, it’s not only about arousing the subscriber’s interest at some point, but also about ensuring that the subscriber continues to participate in viewing and interacting with your content.
It makes no sense to have millions of subscribers who end up not seeing what you post.
So our goal is not only to get YouTube subscribers, but also subscribers who are established visitors.
How does YouTube work?
People who watch YouTube are more likely to click on a video when they watch it
1. This is expressed in their recommendations
YouTube will display videos similar to those previously viewed by viewers in a search to keep people engaged. If you post videos about cooking vegetarian Indian food, you may be featured in the recommendations of Indian cooking shows, Indian vegetarians or people who have seen general vegetarian food.
2. Their best search results
When you type ‘art’, you will see that the best videos come with (a) installed youtubers or (b) videos with lots of views / options. The order in which videos are viewed from your search results is determined by the number of people who like the video and the general reputation of the video (obvious from the number of views).
When we search for ‘Art’, you can see where the first video came from: Dark, the most popular YouTube channel with 4.2M subscribers. It has the most recent video and an excellent aspect ratio per minute . Note that the word “art” is also in its title.
The next few videos come from channels with a good number of views (like 6M and 15M) or a large number of subscribers and still get the right size images (like 5 minute craft and crafty panda).
3. Videos on their homepage
Like the recommendations, the visitor’s website compiles the content they regularly view. It describes the nature of what he or she wants to watch, and includes the latest videos of the channels they subscribe to. The algorithm fully customizes this section, and we have little control over whether or not our videos pop up here.
4. Subscriptions
As a salesperson you should aim for this. Like a newspaper subscription, a YouTube subscription is a guarantee that your videos will be delivered to people who subscribe to your channel. Note This is only a guarantee that your latest videos will be delivered to subscribers, but this is not a guarantee that your subscribers will actually do it for them to see .
As with any social media site, the method promotes popular content, with engagement. YouTube seems to support longer videos compared to shorter videos on the same topic because they want people to spend as much time as possible.
Another important detail that any marketer on YouTube should keep in mind is that the videos that have been reported at least once are likely to be at the end of the search results. YouTube wants to keep its audience happy, and while controversial content is generally of interest, your videos are under no restricted categories to make sure .
Despite being a digital marketer, it is incredibly rare to post anything that has a distant concern with violent, misleading or terrorist content, you should focus on the last option, spam or misleading. Make sure your audience is not misled in any way. This includes things that seem trivial, such as using the English title only if the entire video is in English or making sure the title is appropriate for the scene. Paying attention to small details like this will go a long way in gaining the trust of your audience and building a good relationship with them.
Another thing we need to realize is that people like you who post videos need YouTube as much as the audience needs it. You’re important to YouTube when your audience is important to you, so your only focus should be on engaging your audience and constantly interacting with them.