Table of Contents
If you already have a few posts on your WordPress blog, Google Search Console can help you decide what to write next. The Queries tab shows the searches where your site appeared. Open a query and check the Pages tab to see which article Google showed. Then read that article with the reader’s question in mind. If it already promises the right answer, improve it. If the reader needs a separate tutorial or example, you may have a new post idea.
1. Open the Search results report
Select your website in Google Search Console. Open Performance → Search results, set the date range to Last 3 months, and open Queries. Turn on impressions, clicks, average CTR and average position so you can see them together.
- Impressions count appearances in Google Search results.
- Clicks count how many times people clicked through from those results to your site.
- CTR shows the percentage of impressions that turned into clicks.
- Average position is a rough guide to where your result appeared across searches.
If your content is mainly for Singapore readers, add a Country → Singapore filter. Try the same view without the country filter if you need more data to see a pattern. Google’s guide to the Performance report
2. Match each query to the page Google showed
Sort by impressions and shortlist a few searches relevant to your readers. Click a query to filter the report, then open Pages. Read the page that appears. Look for the specific answer the searcher needs and how easily they can find it. Check the average position as context. A low click-through rate can have several causes, including where your result appeared, so use it as a reason to investigate.
Try writing the reader’s question in one sentence. If it belongs in the article you already have, give it a heading and add a direct answer, a table or a worked example. If the question calls for a different article, such as a walkthrough of a WordPress setting mentioned in a broad guide, give it its own post and link the two. Google’s examples of filtering by query and page
3. Turn the report into a writing decision
Suppose you run a blog for Singapore creators and have a beginner’s guide to affiliate marketing. Here are three example queries and what you could do with them. The figures are fictional.
| Search query | Impressions | Clicks | What to do |
|---|---|---|---|
| affiliate marketing for Singapore bloggers | 480 | 12 | Improve the beginner’s guide. Add a worked example showing how to pick a first article topic. |
| where to put affiliate disclosure in WordPress | 190 | 2 | Write a separate tutorial with screenshots showing where the disclosure goes and how it looks on mobile. Link it from the beginner’s guide. |
| how to edit a PDF on iPhone | 110 | 0 | Skip it for this site. It serves a different audience. |
For a real example of a broad article you could build on, see the beginner’s guide to affiliate marketing for Singapore bloggers.
4. Write one answer and track it
Pick one query. Draft a title that matches the question, put the answer near the top, and add something readers can use, such as an annotated screenshot or a worked example. For a new article, add a link from a relevant older post where it helps the reader take the next step.
Record the URL and the date you publish or update it. When you have enough data to compare periods, filter by the page in Search Console. Look at clicks and impressions first, then check the queries bringing people to the page. If you published a new URL, check its indexing status with Google’s URL Inspection tool.
If the Queries table is still thin, write down a question a reader, customer or viewer has already asked you. Answer it with a specific example, publish it, then check which searches start bringing readers to that page.