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About me

Education

Diploma of Finance/Accountancy/Banking

Graduated 2008

Nanyang Polytechnic, Singapore

Skills

  • CEI, KAH certified
  • Microsoft Excel Specialist
  • WordPress Developing Specialist
  • SEO , SEM , Google Analytics GA4
  • Canva Pro
  • Wondershare Video Editing
  • AI Voice Video
  • Own Software and Techniques for SEO
  • Mobile App Design and Documentation
  • HTML Coding

Language

English: Fluent (spoken and written)

Tamil: Fluent (spoken and written)

I specialize in using my own unique SEO software to improve online visibility. With this tool, I manage tasks like tracking keywords, analyzing competitors, link building and monitoring performance. It’s not just for my own website

– I apply these effective SEO methods to help all my clients.

The results are consistently positive, with higher search engine rankings and increased organic traffic for their websites.

More about me

WHAT DO I DO ?

Hello I am Banu, a dedicated and results-driven Digital Marketing Professional with 6+ Experience, passion for crafting effective digital marketing campaigns across diverse channels.

Experienced Marketer

I have proven expertise in optimizing campaigns, creating engaging content, managing social media platforms, and driving traffic to websites. I am seeking a challenging role where I can contribute to the success of an organization with my skills.

· My Portfolio ·

Restaurant – WrapCity

Develop visually appealing and informative posts about Wrap City’s discounts, location, and menu items. Utilize high-quality images of their delicious dishes to entice potential customers.

Handyman  Services

Collaborated with a team to design and develop an engaging and user-friendly website.

Executed a comprehensive social media strategy across multiple platforms, increasing brand awareness and engagement.

Designed persuasive app store listings with captivating descriptions and visuals.

Education

Planned, executed, and optimized digital advertising campaigns, including Google Ads and Facebook Ads, targeting local audiences.

Managed social media channels, responding to comments and messages promptly and fostering meaningful interactions with followers.

Plant Seller

Developed and executed successful paid advertising campaigns on social media platforms, optimizing ad spend to achieve a 25% increase in online sales. 

Crafted compelling ad copy and visuals, consistently meeting or exceeding click-through rate (CTR) and conversion rate goals.

· My Skills·

Maintained an impeccable record of adhering to accounting standards and regulations, resulting in error-free audits and compliance with all financial reporting requirements.

  • Payroll
  • Asset management
  • Accounts Payable
  • Accounts Receivable

Expert in Wondershare Video editing software to create interesting YouTube Video, Reels and TikTok Videos.

Canva Pro Expert to make creative Instagram Post, Posters and Banners.

Flexible marketing expert who has learned a lot about marketing plans by working in many different industries. Good at adjusting and using the basic marketing ideas to make successful advertising projects and plans. Create strategies that connect with the right people and show good outcomes.

Utilize various online marketing tools like SemRush, UberSuggest, Google Analytics, and Google Search Console to boost performance. These tools help me analyze and optimize online strategies. SemRush and UberSuggest aid in keyword research and competitor analysis. Google Analytics provides insights into website traffic and user behavior, while Google Search Console helps identify and fix website issues. These tools are invaluable in enhancing our online presence and achieving better results.

Coordinating tasks, resources, and timelines to ensure successful project outcomes. My collaborative approach enables effective communication and cooperation within the team, contributing to a positive working environment.

· work experiences ·

  1. ACE Building Digital marketer

November 2023 – present

  • Managed Instagram, Facebook, and Website for the company.
  • Redeveloped three websites (acebs.com.sg, aceent.com.sg, and fixmart.com) from the ground up.
  • Created and curated engaging content for social media, including written posts, images, videos, and graphics, leading to expanded reach and heightened audience engagement.
  • Managed the Ecommerce of Water Heater products on Shopee and on their website.
  • Utilized Carousell account to promote Water Heater product promotions, Water leak detection services, and other services.
  • Designed and documented the Mobile App for Fixmart.com, engaging in discussions with developers regarding requirements and corrections.
  • Conducted thorough testing of the app and meticulously documented the results.

 

  1. Centre Manager for KRTC

April 2023 – October 2023

  • Managing their Instagram, Facebook, Website.
  • Creating and curating compelling content for social media channels, including written posts, images, videos, and graphics, resulting in increased reach and audience engagement.
  • Placing Ads in social media and Google ads
  • Oversee the overall operations of the centre and manage marketing promotions.
  • Ensured the smooth functioning of the centre and to provide excellent customer service to students and parents.
  • Manage the scheduling of classes, coordinating with tutors, ensuring adequate resources and materials are available, and maintaining a conducive learning environment.
  • Monitored and engaged with the online community, responding to comments, messages, and inquiries in a timely and professional manner, fostering positive brand sentiment and customer loyalty.

 

  1. Freelancer

July 2021 – March 2023 – Social Media Manager

As a seasoned Social Media Manager, I specialize in serving a wide range of clients with comprehensive digital marketing expertise. My skills encompass:

  • Strategic Development: Formulating and implementing effective digital marketing strategies, encompassing SEO, Google AdWords, email marketing, and PPC campaigns.
  • Search Engine Optimization: Conducting thorough keyword research and employing on-page optimization techniques to enhance search engine rankings for maximum visibility.
  • Content Creation and Social Media Management: Crafting compelling content and proficiently overseeing social media platforms, encompassing content creation, scheduling, and tracking analytics.
  • Web Design and Maintenance: Utilizing HTML and CMS platforms such as WordPress to design and maintain websites, ensuring seamless functionality and user experience.
  • Personal Blog Management: Successfully managing my personal blogging website, ywbanu.com, by consistently delivering engaging content and maintaining its overall performance.

With my extensive skill set and experience, I am well-equipped to drive impactful digital marketing campaigns and maximize online presence for a diverse range of clients.

July 2021 – March 2023 – WordPress Website Developer

  • Created and customized WordPress websites for clients across various industries
  • Developed responsive and user-friendly designs to optimize website functionality
  • Implemented SEO best practices to improve search engine rankings and increase organic traffic
  • Integrated plugins and extensions to enhance website features and user experience
  • Provided ongoing maintenance and support to ensure website performance and security

July 2021 – March 2023 – Website making and social media Trainer

I have conducted comprehensive training sessions for individuals both locally and internationally, equipping them with the necessary skills to proficiently handle WordPress website development and social media management.

July 2021 – Present – YouTuber – Channel name: Winner Banu

I use my YouTube Channel to showcase my expertise in social media management, WordPress skills, and offer guidance to aspiring freelancers. I provide valuable insights, tutorials, and practical tips, enabling my audience to acquire the necessary knowledge and skills to excel in these areas and pursue a successful freelance career, just like mine.

  1. Contract Executive Staff – MSF

BGC Group, Jan 2021 – June 2021

Assisted in administering support schemes effectively, providing timely and accurate advice to COVID-19 support scheme applicants.

Managed frontline staff as a contract executive staff for MSF.

  1. Executive Manager – Planning

Discover Employment Agency Pte Ltd, 2013 – 2020

CEI KAH Certified

Handled customer inquiries, resume creation, interview management, after-sales services, and mediation.

Developed strong sales ability and communication skills, effectively resolving customer issues.

Led and managed a team, demonstrating good leadership and organizational skills.

Also handled , company’s complete Accounting work.

  1. Accounts Executive

Public Utilities Board, 2000 – 2013

Handled various finance and accounting responsibilities, including payroll, asset accounting, accounts payable, and accounts receivable.

Demonstrated excellent customer service skills and the ability to manage stress effectively.

My past works

My Contact Details

93867212

banuyw@gmail.com

Staying in Hougang